When you build and develop your website, there are lots of aspects of the website you need to pay attention to not only get an impression from the buyer but also increase the pleasure of the shopping experience. Shopify checkout is one of the parts you should design it carefully. Because it is where customers complete their purchase and you don’t want them to drop off right? Therefore, we want to share with you some tips about how to set up and customize Shopify checkout for your online store.
1. What is the Shopify checkout page?
Customers view the order summary and fill in their payment information on the checkout page. They may be aware of the item on the preceding page. Customers can accept or reject an order at the checkout stage and select how to pay for it. Because of this, that page is essential to driving sales and one of the biggest issues for many people who sell their goods on Shopify.
2. Elements of a Shopify Checkout Page
Many of the components that compose a user interface that converts well are present on the Shopify checkout page. There are some main elements that you should take into consideration when optimizing conversion rates.
Call to Action: The call to action is the part on the Shopify checkout page that stands out the most visually, which aids to encourage users to continue with the checkout process.
Generally Well-Organised Layout: Besides the main call to action, the layout is also very effective because of its placement and logically structured visual elements. For instance, Shopify’s designers developed the “Continue to shipment” button specifically to fit within the structure of the checkout page’s information hierarchy.
The Workflow Aids in User Orientation: Typically, the checkout process involves many user inputs (shipping, payment, etc.), and any frustration may cause them to give up. To reduce “friction” during the checkout process, Shopify has removed any unnecessary redundant features.
3. Some advantages of Shopify Checkout you should know
The greatest payment gateway available in modern eCommerce is Shopify Checkout. There are various elements and functions from Shopify Checkout which mark them as market leaders.
Flexibility
Shopify offers yearly updates and the latest functions so as to keep up with the evolving needs of users all over the world as the world of eCommerce changes.
Even though Checkout is a robust system in and of itself thanks to Shopify, third-party app developers, who are allowed to add whatever new functionality as they see fit, are mostly responsible for Checkout’s adaptability and variety. This benefits Shopify’s user base as well as the developer community because, after they have been approved, they may be purchased through their own app store.
Speed
Over 2.5 billion orders have been processed with Shopify Checkout to date. This approach is really quick, which not only makes customers happy but also increases sales conversions.
Trust
Shopify surpassed Amazon in 2021 to become the busiest eCommerce platform. The figures are astounding with more than 300 million clients who are using Shopify Checkout, accounting for 2.5 billion orders and $100 billion in revenues. In other words, Shopify serves a big global network of devoted clients.
Close rate
Larger sales are a direct result of high customer satisfaction. All areas of business are aware of this, which is why organizations of all sizes make investments to increase customer happiness.
The checkout process on Shopify is easy and quick. This reduces the chance that potential buyers will give up out of frustration, get distracted by something else, or just change their minds in the middle of a purchase.
Shopify’s Shop Pay rapid checkout system, which outperforms third-party payment processors in terms of speed by a staggering 60%, significantly boosts the conversion rate of Shopify merchants.
Subscription sales
The most effective strategy to increase revenue for SaaS companies is through subscription revenue. Shopify Checkout enables retailers to sell both one-time items and subscriptions, generating a consistent flow of income.
Additionally, third-party software developers have access to a whole new range of prospects thanks to subscription revenues.
Optimized for mobile
It’s the reality of our modern world that 70% of buyers make their purchases using their mobile phones. Shopify has a strong understanding of its user base, and as a result, the mobile checkout procedure not only functions on mobile devices but is also adaptable to them.
Less hassle for customers means higher sales conversions compared to checkout systems that deny that the era of desktop shoppers is passing.
Diverse payment methods
Although Shop Pay is a fantastic means of payment on Shopify Checkout, there are many other acceptable payment options as well. Other payment options are such as Apple Pay, Google Pay, Visa, MasterCard, American Express, and Discover.
Additionally, customers can pay with numerous currencies, digital wallets, and well-liked local payment options.
Customer insights
Shopify not only gathers a wide range of data on consumer activity but also provides a free approach to all of the data to retailers.
Through Baremetrics, this data may be used in the best possible way. In order to create individualized insights into your company, Baremetrics seamlessly interacts with Shopify and pulls all of your financial data into your dashboard. With a free trial of Baremetrics, you can see for yourself.
4. Set up and customize Shopify checkout
Upload a background image for the banner
Your store name will show in a banner at the top of each checkout page. The banner’s background image can be changed. Pick a picture that represents your brand. For instance, in case you sell jewelry, a picture of vibrant beads would be a wonderful fit. Banner graphics with a resolution of 1000 x 400 pixels look the best.
Steps:
- Go to Settings > Checkout in your Shopify admin.
- To access the theme editor, click Customize checkout under the Style section.
- Choose Upload pictures in the BANNER box, or choose an image you’ve previously uploaded to your library.
- Press Save.
Add a logo to the checkout page
Steps:
- Come to Settings > Checkout in your Shopify admin.
- To access the theme editor, click Customize checkout under the Style section.
- Click Upload picture in the LOGO box, or choose an image you’ve previously uploaded to your library.
- Decide where to place the logo.
- Determine the logo’s size.
- Press Save.
Add a background image or color to the main content area
Steps:
- Go to Settings > Checkout in your Shopify admin.
- To access the theme editor, click Customize checkout under the Style section.
- Add a backdrop color or image to the MAIN CONTENT AREA section.
- If you want to add color, choose the box next to the Background color to bring up a color picker. From there, you can either choose a color or type in a hexadecimal code.
- Click Upload picture if you want to add an image, or choose the one you’ve already uploaded to your library. In the background, smaller images repeat in a tile-like pattern both vertically and horizontally.
- Press Save.
Change the color of the form fields
- Go to Settings > Checkout in your Shopify admin.
- To access the theme editor, press Customize checkout under the Style section.
- To choose your favorite color, click the Form fields drop-down in the MAIN CONTENT AREA area.
- Press Save.
Add a background image or color to the order summary
- Come to Settings > Checkout in your Shopify admin.
- To access the theme editor, click Customize checkout under the Style section.
- Add a backdrop color or image to the ORDER SUMMARY section.
- If you want to add color, choose the box next to the Background color to bring up a color picker. From there, you can either pick a color or type in a hexadecimal code.
- Click Upload picture if you want to add an image, or choose the one you’ve already uploaded to your library. In the background, smaller images repeat in a tile-like pattern both vertically and horizontally.
- Press Save.
Change or remove an image from the checkout page
Step:
- Go to Settings > Checkout in your Shopify admin.
- To access the theme editor, choose Customize checkout under the Style section.
- Click Update next to the image you wish to change, then upload or pick an image from your collection.
- Press Save.
Click Remove next to a picture to delete it. The image stays on Shopify after this.
Add image alt text
It’s a good opinion to include picture alt text if you’re satisfied with the images on your checkout pages. Accessibility and SEO can both benefit from this text. Become more knowledgeable about search engine optimization.
Steps:
- Click Update next to an image, then choose Edit image.
- Put in an alt text for the picture. Select a succinct, informative title for the picture.
- Press Save.
Change the font on the checkout page
Step:
- Come to Settings > Checkout in your Shopify admin.
- Choose Customize checkout from the Style area.
- Press the Open Checkout Settings button in the theme editor.
- Scroll all the way down to the Typography section in the CHECKOUT section.
- Choose font by clicking the Body or Headings drop-down menus.
- Press Save.
Change button and accent colors on the checkout page
Step:
- Go to Settings > Checkout in your Shopify admin.
- To access the theme editor, click Customize checkout under the Style section.
- To select a color or enter a hexadecimal code, click the color box next to Accents, Buttons, or Errors in the COLORS section.
- Press Save.
Add features to the post-purchase page at checkout
To add post-purchase capabilities, install a checkout app. You must utilize a third-party app that supports post-purchase features at checkout in order to add features to your post-purchase page. You should get in touch with the app developer if you need assistance with a third-party app.
Steps:
- Visit the Shopify App Store and look for the best post-purchase app for your company.
- Tap Add app. You need to log in if you aren’t already signed into your Shopify account.
- Tap Install application.
- Click the name of your checkout app after navigating to the Apps area of your Shopify admin.
- Any configuration settings needed should be entered.
Select an app to use on your post-purchase page
You must choose the checkout app to use on the post-purchase page in your checkout settings after installing and configuring it.
In your checkout settings, you may also modify the app you want to use.
Steps:
- Click Settings from the Shopify admin screen.
- Press Checkout.
- Choose the checkout app you want to use on the Post-purchase page section.
Conclusion
We go to the end of the topic after 4 parts:
- What is the Shopify checkout page?
- Elements of a Shopify Checkout Page
- Benefits of using Shopify Checkout
- Set up and customize Shopify checkout
Shopify checkout is an important page because your customer will go there to do the payment. Therefore, you should ensure that it’s convenient for buyers to do the necessary step in an easy way. If you have any questions or want to more about the Shopify customization service, please contact us to receive an enthusiastic consultation.
How to find, create and submit Shopify sitemap to Google Search Console
