The eCommerce business has seen a complete change thanks to smartphones and tablets. The strategies of both big and small businesses have changed in the past few years to become more mobile-focused because customers have quickly adopted mobile buying. According to Forbes, 85% of online customers prefer the mobile eCommerce app to the eCommerce website. Designing a mobile website or app for your business was considered a luxury, but it is now more necessary. Following are the mobile eCommerce app to revolutionize your Business
What is an eCommerce app?
A mobile commerce app is another name for an eCommerce app. Additionally, it is a piece of software that enables users to explore and buy products from online shops.
Apps for mobile commerce are useful for both clients and business owners. Brands can communicate with clients more effectively. Furthermore, customers can customize and manage their experience. Moreover, the technique of developing sales channels using social media, such as selling on Facebook or purchasing on Instagram, is known as social commerce. On the other hand, eCommerce apps, are distinct from these channels.
Features of an eCommerce app
While there are significant differences between various eCommerce platforms, all mobile commerce apps have a few necessary and attractive features.
Essential features
Browse and search options: An eCommerce app’s goal is to make finding goods as simple as possible, whether it’s searching for a specific product or looking through the latest goods
Shopping carts: Every mobile commerce app must have a shopping cart so users can quickly add products, and modify quantities,…
Customer support. When making a purchase mistake, requesting a return, or exchanging goods, customers occasionally require assistance navigating an online store.
Optional features
Push notifications. By activating the push notification, you may alert customers to restocked merchandise, remind them of products they still have in their shopping carts, and more by turning on push notifications.
Multiple payment options. It will be easier and seamless in the checkout procedure if there are various payment options. The option to pay with a credit card, through a service like PayPal, or possibly with a purchase now, pay later business like Affirm gives clients some further options.
Types of eCommerce app
There are two main kinds of mobile commerce apps as following:
- B2C. B2C mobile apps are currently the most popular eCommerce apps. They connect companies providing goods and services to specific clients.
- C2C. Similar to the B2B eCommerce app, the C2C eCommerce app connects two or more customers so they can trade goods or services.
Advantages of developing an eCommerce app
Creating an eCommerce app is helpful for both clients and business owners, regardless of the type of eCommerce app that best suits your business strategy.
Speed
On mobile devices, e-commerce apps often keep their data locally. As a result, they are quicker and easier to use than their mobile web counterparts. Higher conversion rates and lower bounce rates might result from faster load speeds. It means that buyers are less likely to leave their abandoned carts. Additionally, business owners who have a quick mobile app are more likely to boost their revenue potential.
Visibility
Online retailers may contact their customers wherever they are even if they are browsing with another app by using features like push notifications. Push notifications are a simple approach to encourage users to use your software again. especially if you utilize them to provide special discounts or promotions.
Personalization
Customers may customize their shopping experiences with an eCommerce app, whether it’s by saving their sizes or adding their favorite goods to a wishlist. Besides that, business managers can learn more about what their customers want and customize real-time communication to meet each person’s preferences.
Brand loyalty
Ecommerce app also gives business owners the chance to increase brand loyalty and customer retention. App users are three times more likely to make a subsequent purchase, claims eMarketer. Additionally, they generate over three times as much income as average buyers.
Top eCommerce app trends for growing your business.
Audio experiences
A number of well-known apps have introduced audio experiences as app upgrades. For instance, a dating app just launched an audio feature. Therefore, users can contribute 30-second audio recordings to their profiles. Additionally, Spotify is exploring in-app tools that let users make their own podcasts from the Spotify app.
Audio can be used for customer service, client testimonials, and customer-to-customer Q&As. According to a PYMNTS interview with ACI Worldwide’s global director of omnichannel payments, user audio signals will be used to trigger customized offers from mobile apps as soon as possible.
Livestream shopping
Since the epidemic, live purchasing on social media has increased dramatically, especially on platforms like Instagram Live and YouTube. Brands will show a product during livestream shopping, after which a pin for the product will appear. So it enables viewers to tap the pin and add the product to their shopping cart.
By 2021, livestream conversion rates will be ten times higher than other e-commerce platforms. Furthermore, according to experts, the live shopping market in the United States will be worth $35 billion by 2024.
Buy-now-pay later services
Buy-now-pay-later (BNPL) services like Klarna and Afterpay are becoming more and more popular among consumers. With this method of payment, customers can make a purchase and then pay for it in a number of installments. BNPL is often preferred by customers over credit cards as a simpler and more adaptable payment option.
For instance, Apple Pay Later, a buy-now-pay-later option, was introduced. Buy-now-pay-later services are becoming more and more common. Because they let customers obtain a product without making a payment right away. In actuality, the value of all BNPL payments in 2022 climbed by 77.3% over the prior year to reach $75.6 billion. Therefore, it demonstrates exponential growth in consumer demand.
CTV advertising
Many app marketers are leveraging the connected TV (CTV) advertising trend and industry development across all verticals, including e-commerce.
The percentage of adults who view videos on CTV every day is currently approximately 40%. Besides that, this figure is expected to rise. This increase in CTV viewing has attracted the attention of many advertisers. Furthermore, according to Adweek, CTV ad spending will increase by 39% from 2021 to $21.2 billion in 2022.
Headless commerce
An API is used by the headless architecture to send data in real-time between the frontend, or consumer-facing digital storefront, and the backend processes, tools, and systems. As a result, there is no need for additional procedures or tools, and various channels may be easily integrated and managed.
Augmented reality assistance
Although not new, augmented reality’s (AR) role in in-app purchasing is undoubtedly on the rise this year. According to a Valuates analysis, between 2022 and 2028, the global market for AR in retail will grow at a CAGR of 20%. An increase in the use of linked devices and higher smartphone penetration globally is expected to increase AR growth.
A lot of e-commerce apps use augmented reality (AR) to provide in-app product testing for customers. In this instance, augmented reality (AR) uses a smartphone to add a product digitally to a real-world view.
Best eCommerce app examples for inspiring you
Sephora
With over 1,750 retail locations in 30 different countries, Sephora is a leading international cosmetics and beauty shop. With its digital transformation, the brand has seen enormous success, with the Sephora app serving as its main mobile tactic.
Highlights:
More than 2 million people have downloaded the app. It also contains a lot of features for the in-store digital world, like an integrated loyalty card and gift card, product scanning for ratings and reviews, tailored alerts regarding in-store promotions, etc. With Sephora Virtual Artist, users of the app may even virtually try on various cosmetics while using their mobile devices. More than 8.5 million visits and 200 million different colors of foundation, lashes, and lips have been generated by the augmented reality function.
ASOS
The international apparel store ASOS is based in the UK. It provides mobile experiences for more than 85000 products available online. More than 80% of UK traffic comes from mobile devices, so the company has focused a significant amount of its resources on the ASOS mobile app to bring 850+ brands to their customers. More than 10 million people have downloaded the app, and users spend 80 minutes there each month on average.
Highlights:
The “Style Match” visual search tool from ASOS is expected to boost in-app sales by 30% to 35%. Shoppers can rapidly find similar goods to any chosen outfit using the main app function. They only need to capture or upload a reference photo, and the style match will display the results from the brand’s 85,000 product collection. The tool has been doing a great job of providing customers with persuasive recommendations by analyzing the color, pattern, and texture of the image.
Boxed
The American online wholesale company Boxed provides bulk groceries and household product deliveries. Customers can purchase wholesale goods on the go and without having to pay a membership fee to a wholesale club thanks to this brand’s user-friendly mobile app.
Highlights:
For certain occasions such as a trip, party, or another event, Boxed has curated shopping lists and ideas. As a result, users of the app save time while preparing what they’ll need to bring or serve. These lists can be configured in some ways. Therefore, users can quickly alter their own list by removing existing terms and adding new terms.
The app uses machine learning to forecast when a client will run out of a product based on previous purchases. After that, SMART Stockup will send a reminder. Hence, they can quickly make another order for the goods. The Boxed app allows users to search for specials and deals in the Stuff on Sale section, which makes shopping even more enjoyable.
Glasses by Warby Parker
This brand is an American online retailer of prescription sunglasses and glasses. Its online distribution model lets clients order and try on a number of pairs of famous glasses for free before making a purchase. After the website went up, the eyewear brand already had 20,000 people on a waiting list within 48 hours. With an award-winning iOS app, the popular web-based store is expanding its operations to mobile devices.
Highlights:
Customers can try placing a virtual glass style on their images using the Warby Parker app to see how it looks on them. In its most recent upgrade, the app makes use of the iPhone X’s camera to map users’ faces and suggest the glasses that will suit them best.
Nike
As part of a customer-focused digital strategy, this sportswear giant launched the Nike app with the goal of merging traditional retail with smartphone technology.
Highlights:
Customers may use the Nike app to check any item’s availability in-store and make same-day reservations. When a product is ready for pickup, clients will receive a push message after making a reservation. For their in-app purchases, NikePlus users have access to unique deals, special Nike goods, and partner benefits. Users may quickly and simply verify product specifications, find available options, and view real-time inventories online and in-store thanks to its barcode scanner.
Conclusion
The greater experience that apps provide is what has led to their increased adoption. Shoppers choose mobile apps for a variety of reasons, including their mobile-first UI, quick loading, safe checkout, and simple home screen access. For that reason, what are you waiting for? Let’s develop an eCommerce app for your own business right now. At Magesolution , we are confident to offer the best services at an affordable price for your business. Let’s CONTACT US to get a free consultation.
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