Shopify blog: The cost-effective way to promote your Shopify store organically

Nine times out of ten, when you ask a Shopify business owner how they attract customers to their store, they’ll all give you the same response: paid advertising.

Additionally, while Google, Facebook, and Instagram advertisements should all be included in your marketing strategy, blogging is a significantly underutilized method of bringing in new customers.

In this article, we’ll show us how to utilize the power of Shopify blog on desktops and mobile devices. Let’s get through it.

Benefits of Shopify Blog

Obtain more of your target clients

Those people who are truly interested in your product want to learn more about it. He or she would look for the information’s source for it. Your clients will learn more about your goods when you link blogs to your store.

Encourage visitors to your eCommerce website

Around the world, millions of people enjoy reading blogs. When people search for the same topic, blogs will assist your website show up on the search engine results page. More customers will come to your business to read the blogs you placed there as a consequence.

Assist with search engine optimization

The overall amount of time spent on your website will grow when a visitor arrives at your business and reads your posts. As a result, your website’s bounce rate will drop.

If you desire these advantages as well, raise your hand. So let’s continue and look at how to enable and set up Shopify blogging in your business.

How to enable Shopify Blog on your store

Now, we will show you how to allow Shopping Blogging on your online store.

The default blog for your online store is called News. You may continue to use this blog or start your own with a unique name.

1. Make your very first Shopify blog

Desktop

1. Click Settings > Apps and sales channels in your Shopify admin.
2. Click Online store on the Apps and sales channels page.
3. To Open the sales channel, click.
4. For Blog Posts, click.
5. Select Create a blog post.
6. Put the Title of your blog post in the Title section.
7. Enter the content for your blog post in the Content area.
8. Choose Create a new blog from the Blog drop-down menu in the Organization section.
9. Put a title for the blog in the “Blog title” section.
10. Press Save.

iPhone & Android

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Select Create a blog post.
5. Put the title of your blog post in the Title section.
6. Enter the content for your blog post in the Content area.
7. Choose Create a new blog from the Blog drop-down menu in the Organization section.
8. Put a title for the blog in the “Blog title” section.
9. Press Save.

2. Create further Shopify blogs

Follow these instructions to add more blogs to your shop if you’ve already written at least one blog article.

Desktop

1. Click Settings > Apps and sales channels in your Shopify admin.
2. Click Online store on the Apps and sales channels page.
3. To Open sales channel, click.
4. For blog posts, click.
5. To Manage blogs, click.
6. Click Add blog.
7. Choose your preferred method of comment management after giving your blog a title.
8. You can choose a template if you have designed a unique template for blogs. Choose the blog template you wish to use from the Template drop-down menu. The template will be applied to each blog post.
9. Hit “Save Blog.”

iPhone

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Next, choose Manage blogs by tapping the … icon next to Blog Posts.
5. Hit the “+” button.
6. Choose your preferred method of comment management after giving your blog a title.
7. You can choose a template if you have designed a unique template for blogs. Choose the blog template you wish to use from the Template drop-down menu. The template will be applied to each blog post.
8. Hit “Save Blog.”

Android

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Next, choose Manage blogs by tapping the ⋮ icon next to Blog Posts.
5. Hit the “+” button.
6. Choose your preferred method of comment management after giving your blog a title.
7. You can choose a template if you have designed a unique template for blogs. Choose the blog template you wish to use from the Template drop-down menu. The template will be applied to each blog post.
8. Hit “Save Blog.”

3. Edit a Shopify blog name

Desktop

1. Go to Online Store > Blog Posts in your Shopify admin.
2. To Manage blogs, click.
3. To modify, click the blog’s name.
4. Enter the new name you choose for your blog in the Title area on the Edit blog page.
5. Press Save.

iPhone

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Next, choose Manage blogs by tapping the … icon next to Blog Posts.
5. Edit the name of the blog.
6. Enter the new name you choose for your blog in the Title area on the Edit blog page.
7. Press Save.

Android

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Next, choose Manage blogs by tapping the ⋮ icon next to Blog Posts.
5. Edit the name of the blog.
6. Enter the new name you choose for your blog in the Title area on the Edit blog page.
7. Press Save.

4. Edit the search engine listing for a blog

The text that displays in blog search engine results is editable. To make it easier for potential consumers to identify your online business and persuade them to click the link, use a meaningful title and description. Become more knowledgeable about search engine optimization.

To make modifications and assist potential consumers find your online business, you may preview the search engine listings for your blog.

Desktop

1. Go to Online Store > Blog Posts in your Shopify admin.
2. To Manage blogs, click.
3. To modify, click the blog’s name.
4. Click Edit website SEO in the Search engine listing preview area.
5. Enter an intriguing title in the Page title area. In the search engine results, this title will be seen as a link. The title can be up to 55 characters.
6. For the listing in the search engine, enter a description. To assist potential buyers locate your link, be sure to add your company name and other relevant keywords. The description field is up to 320 characters long.
7. You may change the website address under the area for the URL and handle. Most of the time, you won’t need to modify the web URL. Make careful to set up URL redirects from the old website address if you decide to make modifications. There cannot be any spaces in the URL. Theme design often incorporates handles.
8. Press Save.

iPhone

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Next, choose Manage blogs by tapping the … icon next to Blog Posts.
5. To modify, click the blog’s name.
6. Click Edit website SEO in the Search engine listing preview area.
7. Enter an evocative title in the Page title area. In the search engine results, this title will be seen as a link. The title can be up to 55 characters.
8. For the listing in the search engine, enter a description. To assist potential buyers locate your link, be sure to add your company name and other pertinent keywords. The description field is up to 320 characters long.
9. You may change the website address under the area for the URL and handle. Most of the time, you won’t need to modify the web URL. Ensure to set up URL redirects from the old website address if you decide to make modifications. There cannot be any spaces in the URL. Theme design often incorporates handles.
10. Press Save.

Android

1. Tap Store on the Shopify app.
2. Tap Online Store under the Sales channels section.
3. Click on Blog Posts.
4. Next, choose Manage blogs by tapping the … icon next to Blog Posts.
5. To modify, click the blog’s name.
6. Click Edit website SEO in the Search engine listing preview area.
7. Enter an evocative title in the Page title area. In the search engine results, this title will be seen as a link. The title can be up to 55 characters.
8. For the listing in the search engine, enter a description. To assist potential buyers locate your link, be sure to add your company name and other pertinent keywords. The description field is up to 320 characters long.
9. You may change the website address under the area for the URL and handle. Most of the time, you won’t need to modify the web URL. Ensure to set up URL redirects from the old website address if you decide to make modifications. There cannot be any spaces in the URL. Theme design often incorporates handles.
10. Press Save.

Modify the url of a blog

In the Search engine listing preview area of the Edit blog page, you may modify your blog’s URL. A URL and handle are generated automatically when you establish a blog. Although you can usually leave the default web address alone, you might wish to alter it or shorten it.

In order to update a blog’s URL:

1. To view the Search engine listing preview, click Edit website SEO on the Edit blog page.
2. Edit the URL and handle fields in the Search engine listing preview.
3. Leave the settings for redirection selected if you want visitors to the old blog URLs to be redirected to the new URLs.
4. Press Save.

5. Link to an external blog

You may include a link to a blog hosted on a third-party platform, like WordPress, Tumblr, or Blogger, in the menu of your online store. Depending on your selection, the link can show up in a menu or your main navigation. In Shopify’s Navigation section, you may configure menus and links.

Desktop

1. Go to Online Store > Navigation in the Shopify admin.
2. Select the menu you wish to add the link to by clicking its name.
3. Select an existing menu item to change, or click Add menu item.
4. In the Name area, type the name of the link, such as Blog.
5. Copy and paste the blog’s url into the Link area.
6. Tap the Save menu.

Conclusion

The potential for blogging on an internet business is enormous. The guide in this post should enable you to increase organic traffic, develop your brand, grow your list, and generate actual cash. If you understand the power of blogging on Shopify, we believe that you can post interesting posts on your own store to attract more visitors organically. In case you have difficulties customizing your digital store, you should come to us. Magesolution is considered one of the leading IT company in Vietnam with numerous developers with expertise. DIRECT US right now for more information!