Based on cloud SaaS, Shopify is the leading platform in the e-commerce sector. All customers can instantly construct an online store using this platform, which offers a variety of premium features including product introduction, shopping cart, payment, product administration, social networking, and many more. One of the key advantages of Shopify is the ability to set these things up fast. Thanks to its user-friendly interface, attractive themes, and excellent support, anybody, regardless of technical aptitude or programming skills, may quickly establish a comprehensive sales website.
Shopify launched Shopify Plus in 2014 to address a wider variety of demands, including those of wholesalers, after initially focusing on newcomers and small-scale retailers. All of Shopify’s fantastic features are carried over to Shopify Plus. It was developed to fill a void in eCommerce software for large-scale retailers with intricate operations. Additionally, enterprise-level businesses view Shopify Plus as the cherry on top since it may provide them with a powerful platform to streamline their business processes.
Although Shopify for B2B occasionally falls short of demanding technical specifications and isn’t as adaptable and highly customizable as open-source platforms like Magento, Shopify B2B features are sufficient for small B2B companies that are start-ups with limited goals, a limited budget, and a limited customer base.
Why is Shopify B2B useful for building an eCommerce store?
- Excellent for hosting and scalability – Shopify Plus may help you convert an offline B2B business to an online one. The service claims a 99.99% uptime rate and can manage essentially any volume of traffic. Who’s a huge relief for established B2B companies that need to throw big promotions around the holidays since they have a lot of customers.
- Excellent and individualized service. It may sound like a weird job title, but Shopify refers to its tailored set-up specialists who assist new Shopify B2B store owners in getting started as “merchant success managers.” This might involve converting massive amounts of offline B2B data into digital form, creating a store’s layout, or even assisting you in setting company objectives.
- Automotive procedures – Shopify Plus unquestionably aids B2B companies in maximizing their resources. On a wholesale Shopify store, almost everything that can be automated is, including inventory restocking, new product cataloging, and even keeping track of your customers’ progress while they shop.
Of course, there are disadvantages to Shopify’s B2B services. There are several to note, but the greatest is the platform’s constrained page-building capabilities. Poor design and navigation are cited by 37% of B2B customers as one of the main causes of abandoned sales, according to a Huff Industrial Marketing Study from 2015.
Why Shopify is good for B2B businesses?
Businesses use Shopify because it is simple to manage several eCommerce sites or one Shopify B2B website by working with a ecommerce development company. It offers strong SEO for Shopify wholesale tactics and resources, giving merchants the building blocks for a fruitful eCommerce marketing strategy.
Shopify is a useful tool that is accessible to all users. Additionally, it uses a strong marketing strategy together with Shopify’s SEO expertise to stand out and increase sales. Shopify for B2B provides all the tools you require to host your B2B online store, conduct online business, interact on social media, and more.
A few notable companies that use this cloud-based, multi-channel commerce platform to sell their goods and services include Allbirds, Heinz, and Kylie Cosmetics. Partnering with the appropriate Shopify B2B professionals can propel the brand to the top of that list. Shopify wholesale stores have generated more than $200 billion in sales globally.
1. Easy management
The Shopify wholesale channel continues to be simple to use, one of the platform’s major benefits for online retailers, despite all of the additional capabilities.
With all you have to deal with, having a wholesale online store that doesn’t create difficulties or friction for processing orders and maintaining the site is advantageous. The dashboard immediately lists the Shopify B2B features that are most important to businesses, including orders, products, customer data, reports, apps, and more. With a few clicks, it is possible to add items, manage settings, and execute orders.
2. Scalability
The scalability of the platform is crucial when choosing one. You should consider the long-term implications of your decision when determining if the platform will support your operations as your business expands. It should ideally also provide versatile features and functions that will help you grow your business more successfully.
Shopify is a highly scalable platform that can grow with you no matter how many transactions you have. Without a hitch, the servers and checkout can handle extremely high volumes of traffic and business.
Security is a major worry for everyone since customer information and payment option information are important topics for any business. Because it stops such sensitive information from getting into the hands of fraudsters, having a secure site is essential.
Shopify places the same importance on security as you do. Shopify Plus is a very safe eCommerce option with several levels of protection to safeguard the business and clients. PCI DSS Level 1 standards are met by it. All online stores that use Shopify are subject to this enforcement.
Your worries are allayed by Shopify Plus, which gives you the ability to expand quickly and effectively and offers very strong security measures. You’ll be able to focus on expanding your business.
3. Franchise friendly
Shopify is the platform for you if you want to expand your business by turning it into a franchise. Numerous aspects that are already there in it are designed to support this kind of business expansion. You may easily connect your offline store to your online business using the Point of Sale (POS) functionality.
Additionally, Shopify Plus merchants may manage several stores at an organizational level thanks to the Organization Management function. Numerous software is also readily available to aid in the expansion of a franchise company model.
4. App integrations
Shopify is widely renowned for its extensive app store and straightforward platform connectivity. You may be confident that you can trust them to make managing your online businesses easier because there are over 1500 applications available in the marketplace that Shopify has evaluated and tested.
The integrations and applications are available to assist with tasks like:
- Promotions and marketing
- Inventory management
- Orders from wholesale and B2B clients
The amount of API calls for Shopify Plus businesses has greatly increasing. It makes it possible to run several integrations concurrently without worrying about going over API constraints.
You may always employ your own developers utilizing the REST API for Shopify Plus if you can’t locate an app or connector for your ERP or CRM.
5. Payment options
For businesses with loyal corporate clients, Shopify Pay is a convenient option that may speed up the checkout process.
To make future checkouts even easier, B2B clients may retain their payment card, shipping, and other billing information. By decreasing the amount of required fields from around sixteen to just two, you may significantly lower the friction related to checkout. It attempts to boost conversions and decrease friction, which is a very smart move for optimizing the mobile buying process.
By giving the consumers more payment alternatives, Shopify also reduces disputes and boosts conversions. To make it simpler for clients to complete their transactions, you may also offer them a variety of different payment choices, such as:
- PayPal
- Cryptocurrency
- Payments on Amazon
- Google Pay
- Gmail Pay
A built-in payment portal offered by Shopify Plus has no transaction fees and no additional administrative costs. There are also over 70 other payment gates accessible.
6. Selling anywhere
You can sell goods and services to anyone, anywhere, at any time with the help of Shopify’s robust automation and website-management capabilities. With the help of many applications now on the market, many parts of your Shopify business may be automated. There are plugins available for managing inventories, checking profit margins, backing up data, and a lot more.
Due to its widespread use, Shopify has a large supplier community for B2B applications for various kinds of business models and gadgets. Retailers may control their online storefronts straight from their cellphones thanks to this. That is what it is to have complete control over anything.
7. Marketing tools
Shopify’s numerous marketing strategies are another strong argument for why it is enticing to utilize it for B2B transactions. The Shopify eCommerce platform offers business owners a wide range of potent tools for successfully advertising an online B2B store.
To assist diverse marketing initiatives, the Shopify dashboard now specifically has a marketing component. This service gives you access to millions of prospective clients and allows you to create and track advertising campaigns on websites like Facebook and Google.
Several simple-to-use Shopify B2B capabilities aid with email and social media marketing. As if that weren’t enough, business owners who create eCommerce websites on Shopify frequently have access to a variety of outside marketing tools to aid in the promotion of their goods.
8. In-depth store insights
The complicated eCommerce statistics offered by Shopify are crucial for determining the effect of your email and SMS marketing plan. Real-time outcomes evaluation and precise data and reports collection on your sales operations will help you create your strategy.
9. Customer support
The Shopify eCommerce platform has a ton of resources available if you need them. First off, a dedicated customer care staff is available to all Shopify users 24/7 at no additional cost. These helpful professionals are frequently accessible through email or live chat to help with any problems.
Second, a ton of helpful articles, tutorials, and videos are available to Shopify users. These beneficial resources offer assistance and direction with every facet of managing a profitable Shopify shop.
10. SEO-friendly
Without any additional effort, Shopify offers essential SEO elements that online retailers require. Structure, on-page optimization, and other ranking elements needed for Shopify are all addressed by best practices SEO.
Amazing Shopify B2B features you should take advantage of
Which Shopify B2B price plan to select for your B2B website? Still uncertain? Not to worry! Together, we’ll work out a solution.
Option 1
You may choose from Basic Shopify, Shopify, or Advanced Shopify to establish an online store with necessary B2B features on a limited budget. Since Shopify initially didn’t target large businesses, default doesn’t have any B2B capabilities. However, there are a ton of Shopify B2B applications on the market that are simple for retailers to identify and install. These solutions can help your website function effectively as a wholesale eCommerce business and streamline B2B purchasing processes.
Option 2
Consider Shopify Plus in the interim if your business needs are considerably more complex and your finances are secure. It provides a comprehensive range of B2B capabilities that take into account the fundamental needs of corporate customers on an eCommerce platform. Check out the highlights of Shopify’s B2B features (Plus) right away!
Besides the wholesale channel, some other Shopify B2B features to streamline the online purchase flow of businesses.
Besides the wholesale channel, some other Shopify B2B features to streamline the online purchase flow of businesses.
Conclusion
The SaaS model of eCommerce can help retailers who are interested in the benefits of a hosted platform like Shopify Plus to streamline the maintenance of their storefronts. By taking the time to build and test Shopify for B2B features, there are many opportunities to give more well-known merchants and brands all the room and resources they require to grow.
Contact our talented design and development team for a free consultation if your business is ready to add B2B features to your Shopify shop or establish a brand-new Shopify B2B website. Your new Shopify customization will be carefully handled by Magesolution‘s skilled staff, providing an integrated shop ready to boost the profitability of your company’s brand.
